Virtual World/Augmented Reality Olympics, World Cup?

In a report just published by EngageExpo on the future of virtual goods there is an interesting comment by Tom Hale the Chief Product Officer at Linden Lab (Of Second Life fame) that says.
“Continue to see large brands experiment with engagement based investment to maximize exposure during zeitgeist events, for example the Olympics.”

Now I am hoping that it really does get taken seriously by the organizing bodies. The ways of representing sporting events are open for massive innovation.
I wrote that here in April and here and here in 2008 on eightbar and have proved the potential with the Wimbledon work since 2006 in Second Life.
I also received an invite to a conference (via Layar) for the M-Football conference whose aim is to ensure that the 2010 world cup (soccer) acts as a catalysts for mobile applications (inluding augmented reality ones).
Now with 2 years to go it really is time for the UK in particular to wake up and start doing things. It wont be enough to throw some things into Second Life or a quick Facebook app on there 2 mins before the event.
We are all here to help and to work that direction. We can indeed make this the best Olympics ever.
Wimbledon/World Cup mashup bleak times
Back in 2006 when England went out of the World cup Yossarian and I shared the experience enhanced with Second Life as a back channel at the prototype Wimbledon. It was simple, effective and very memorable (and I had Avatared up as Sven (The coach).
Head in hands as we crashed out.
Imagine what we can all do if we actually plan this !
Apologies to any agencies working on this in earnest already. I do get the feeling we have not really started yet though.

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