For a while a few of us have been pushing the odd button, making suggestions and plays to various people that London 2012 really should have a rich and ground breaking virtual component. It could, after all, be the cheapest, yet most far reaching impact on the games and the future of sport.
Sport works in 3d, is rich in statistics, has global interest. Virtual worlds and social media fit very nicely into that space. What do we have for 2012 as a strategy? No idea, cant find one.
Still at least 2012 can be shown the way by what the Singapore 2010 youth games are going to do. This article on Virtual Worlds News shows the bids and sums involved (including my old firm, who’d of think it 🙂 ) You can build a lot of virtual world experience using the available tools and $10 million. Look what we did with no funding and crowd sourcing for Wimbledon in Second Life !
My door/email/twitter/avatars are open to be approached, we are all happy to help. The country has the skills, in fact some people are world leaders in the field, we also have a thriving games industry.