branding « Life at the Feeding Edge

Evolving epredator

I have been experimenting with many avatar creation sites recently for some projects. I have two experiments I usually try, one is the predator themed version. This usually tests the creative flexibility of a system, with a mask or mandibles messing up most systems.
The other is some green (preferably spikey) haired version thats a caricature in [...]

The prize for innovation in avatar interopability goes to ….

Codemasters Colin McRae Dirt 2 on the Xbox 360
I was taking a look at the latest incarnation of off road console gaming. Codemasters Colin McRae Dirt 2 on the Xbox 360. The previous Dirt game was brilliant and it looks like this is going the right way too. The demo is even packaged with voice overs [...]

EA Sports Hub in PS3 Home, looking good

I just popped into Home after my usual update post holiday to catch up with things.
The new EA Sports hub is looking very good. Various sports starting to be represented around a single atrium but not just rooms and shops, the golf shop extends off as a golf course.
The posters come alive with loaded content for [...]

More green hair in Lanzarote, merging more realities

I am off on holiday with family and friends in Lanzarote at the moment. Of course it is not a simple case of turning off the computer and leaving home. Having a fledgling business and wanting to know what is going on in the world and keep a finger on the pulse means that I decided [...]

Look at that for product placement

I have obviously been out and about making the most of Feeding Edge as my new company. It is something some people have asked me why I did not just go and get another job elsewhere. Well its this sort of placement such as Metanomics gave me, that shows why I had to try and make [...]

Dear London 2012 Olympic people – Wakeup to Virtual!

For a while a few of us have been pushing the odd button, making suggestions and plays to various people that London 2012 really should have a rich and ground breaking virtual component. It could, after all, be the cheapest, yet most far reaching impact on the games and the future of sport.

Sport works in 3d, [...]

A quick study with Unity3d, dropping things.

I have been looking into Unity3d a little more recently. As a programmer since I was 14 (thats a long while ago) I tend to look at languages and toolkits with a sort of skim pattern approach. I look for tiny pieces of flexibility knowing that if they exist then a lot more can be combined with [...]

My own TV show?

Aside from the comparisons in some of my attitudes to Jeremy Clarkson, or my passion for sharing information with people and making then feel involved I have only really ever done on stage presentations, unscripted, face to face meetings, the odd podcast, TV appearance and a stack of virtual world gatherings in Second Life.
I recently came [...]

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