This week saw an update (a very quick to load one I should add) to the Xbox Live experience on the 360. As reported in virtual world news virtual goods are on the rise.
One of the key elements is that the avatars now have more than the free set of clothes to pick from, but instead have a range of items from 80 mspoints to 320 mspoints to adorn your representative online. For those of you who have not seen the 360 dashboard your friedns and contacts are always visible in avatar form as an integral part of the experience. When you play certain new games like 1 vs 100 the avatar is your representative in that environment. It is very much a blend of mii and ps3 home, but it is intriguing.
I thought I should try and buy a virtual item, though I kept it simple with this very cheap t-shirt. 50p or so I think it worked out as. As I have commented before these virtual items are the same principle as buying a mobile phone ringtone, except in this case you cant easily make them yourself.
Apparently some games will now be dishing out avatar kit. The problem comes from whether you feel you need a constant churn of looks or if you are happy to be recognised in some way shape or form. As some of the things are props rather than clothes this helps that problem go away, buying a light saber, a football or a chicken with a pulley (yes there is one) all augment your current look without altering it too much. Maybe one day there will be a proper predator look with the games in the pipeline. Sign me up for one of those please!
So a few million people spending a few pounds each. That seems a reasonable business model?
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