If you have not had a chance to read Seth Godin’s tribes, watch this video instead. If you have read Seth Godin’s Tribes, watch this video from TED anyway.
For me he gave a name and a validation to what I think I was doing with my virtual world movement in the corporate world. I started way back before this book was described. However a desire to change things when people suggested “its always been done this way, we dont like it but what can you do?” is a powerful driver. Now that everywhere and everyone is local to us and we are able to gather and share there is no excuse to not make tribes work.
This should also be a waker up call for people who feel at odds with anything they have to operate with or within. Godin has managed to show that whilst we may consider this a revolution, it is in fact taking us back to basics, back to our human needs rather than us being a slave to systems of our own creation.
If you are in marketing, or locked into corporate ways of doing things or in any regimented organization take note and adapt.
As I always point out if anyone needs to know the story of how this all happened to me and my former collegues, the rise of eightbar and adoption of virtual worlds in the enterprise I am more than happy to come and share that with you. (It’s an ever evolving story!)
Props to Rich White whose blog attracted my attention to this video, via twitter 🙂
Props also to Ian Smith, he introduced me to Seth Godin’s work and in particular Tribes
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