Look at that for product placement

I have obviously been out and about making the most of Feeding Edge as my new company. It is something some people have asked me why I did not just go and get another job elsewhere. Well its this sort of placement such as Metanomics gave me, that shows why I had to try and make myself available through Feeding Edge to the industry to make things happen. A regular IT job would not have had this sort of positioning and influence. Many of my fellow metaverse evangelists and experts have been hung out to dry in some cases, or still battling in various companies to deal with intransigence of those who do not get, or fear, the changes social media and virtual worlds will bring about to their status quo (Cue Seth Godin again!). In a new and growing industry though we are still not at the point of too many companies knowing they need us to help them make the transition. However we all know that they will. So we have to keep going to make the right things happen in the right places.

When your brand new company logo and name appears to the right of one of the most influential companies in the virtual world industry Linden Lab & Second Life and their CEO Mark Kingdon, and just above Millions Of Us and Reuben Steiger (The original metaverse evangelist formerly of Linden Lab) it does make you think you are doing the right thing 🙂

This really speaks to the power of us as individuals. A recent article on my wife’s financial management magazine (aimed at management accountants) spoke of companies having to understand that we now have pebbles and boulder organizations. A collection of pebbles, small fast moving easily collected and nimble can easily out maneuver a large corporate boulder. When those companies that are large boulders start to utilize the fact that they can be regarded as collections of pebbles rather than one huge mass then they will be able to survive and operate and thrive. 

Of course if your are incentivized through money,power or ego to sit astride a large boulder the notion of smaller networked groups of pebbles will be threatening and scary. I do think though it is a case of adapt or die. Can large organizations deal with that? I think they can, I think it will happen over time but will need people who are willing to lead to make the changes happen quicker. Hey! that’s what I do for people 🙂