I have written about some of these things elsewhere but as this is turning over a new digital leaf I thought it worth mentioning some key things that I think are worth paying attention to when you are trying to persuade people of the benefits of the current wave of emerging technology.
- Seth Godin’s book Tribes which for me is more of a history book as it came after our tribe had already got going . It shows the sort of attitude and actions across the available media to get a massive adoption of an idea and of a movement, which indicates that if others take note of his style and approach, if they like his angle on things, then they can be successful too.
- Don Tapscott’s latest Grown Up Digital: How the Net Generation is Changing Your World which is really for those who need to see the statistics about the wealth of engagement across all forms of social media and whilst may not be able to engage yet, will need to see what the workforce will expect in the very near future.
- Sandy Carter’s The New Language of Marketing 2.0: How to Use ANGELS to Energize Your Market: Screaming ANGEL which is a book about the marketing steps that can be taken and starts to explain how engagement works, with case studies (including what we did at Wimbledon with Second Life).
Each of these three books offer a convincing set of approaches for certain types of people. Godin is more evangelical, Tapscott scientific analysis, Carter offers practical steps for business.
I have of course alluded to my own book, having not written a whole book before, but instead stacks of individual presentations and ideas I am working up the thread of my story. Trying to in some way cross the approach of these three books, without repeating too much of course. The history and the challenges faced as an intrapreneur, and the ways to bypass those obstacles that really should not be there will form the main arc. I can only really be personal about these things as it is when I feel things happen I can articulate them. Facts can work for some people, but when they have their mind set against something, or are not in a receptive mood for change it is not clear facts that alter those states. Here I give a nod to all my fellow metaverse and social media evangelist friends, how often have we said, armed with a fact or two “but it’s obvious!”
It is really the fun in all this, finding what it is that makes people so anti an idea, or so supportive of it and blending the two in a way everyone is supportive rather than resolving to a balanced zero!