Claiming back 3D – b.Tween3D

@andypiper pinged me and said was I aware of this upcoming event. I was not but I know if I had of been paying attention I would have been straight on the case for this. is an upcoming event, the content of which is being formed right now that is aiming to reclaim 3D and push forward the sort of experiences that we can grow from various combinations of ideas and technologies. Not just sitting with specs on in the cinema.
It is something that I think we need to do, which is why I often finish my talks with the picture of an ecosystem of content and inputs/outputs and transformations.

Virtual worlds and data augmenting physical worlds, augmenting other virtual worlds and also 3d printed goods from environments affecting the interaction in a physical environment which in turn alters a virtual or augmented environment. Its a loop. It challenges where the boundaries of “3d” or immersion are. It stops people thinking that everything is in one place or done one way. It also points the way to a vast set of new uses and interactions and businesses to grow.
As an example, take Alice Taylor / @wonderlandblog and her startup Makieworld. Here Alice is creating a business to allow people to build their toys and 3d print them out. Now what happens when that toy is then part of another digital capture experience, e.g. being held whilst an xbox kinect mocaps the player. The previously digital to physical has become digital again.
It is a fascinating loop, with no particular end point or start point. It has had me pondering it for some time, and each pitch I give it becomes more obvious to me this is where we are heading. It’s not just AR layers, not just games, not just virtual worlds for meetings, not just social media, not just location based services, not just 3 visualization, not just printing a 3d model. It is all of those, with stories and meaning intertwined where we need it as humans to get benefit and pleasure.

3 thoughts on “Claiming back 3D – b.Tween3D

  1. Sandy Kearney

    Oh my … It’s a Virtual World out there!!!!!!

  2. Joanne Jacobs

    Really hoping you can come to the event 🙂

  3. It seems the even clashes with Develop in Brighton. However I will see what the timings of everything is as would really like to be there aswell 🙂

Leave a Reply

Your email address will not be published. Required fields are marked *


Please type the text above:

This site uses Akismet to reduce spam. Learn how your comment data is processed.