Advertising vs Chasing – Finding Customers and Investors

In all the Facebook IPO to and fro there has been a lot of discussion about advertising and whether it is viable as a way of keeping an advertising provider afloat and if it is worthwhile for those advertising in the first place.
That got me thinking about what I do to advertise myself and Feeding Edge and where that is going to go in the future.
Up until now most pieces of work have come via reputation and contacts, or responding to other shouts for help on social media. i.e. monitoring and going with the flow of serendipity. I much prefer this for the sort of work I do, as that after all is what this is all about. However not every person in every industry knows what I do do they?
So along with all the various startup pieces of work (of which there is a lot) I also try and keep my CV out there in case there is an interesting opportunity that fits well. That includes full time roles with companies too. I try and keep an open mind.

In the TV space I have, as I may have mentioned, attempted to get an Agent. That however seems even harder than just going to get a job. In a world full of celebrity, and willing first timers it seems that a moderate amount of experience with 3 series of TV doesn’t float that much interest from TV agent types. That pretty much is the same for headhunting agencies when they see my CV and the weird diversity of things I do to so I do understand 🙂
So, whilst my general business of consulting and developing I leave to a more ad hoc presence advertising, being here and there on line, helping as many people as possible and doing lots of conference speaking I decided to pay a little to list myself on a site for TV presenters. The “basic” account only lets you use text and mention you website and or agent, you have to pay more for links and video. However as I am a tech company I have my own site and links to the video so it seems odd to pay extra for hosting what is actually normal web. Also I am not sure how much traffic the listing gets as that is not easily verifiable. Still if you need me I am on I am not sure if that is going to work out, and it seemed odd to be paying to list as everything else, linkedin, twitter, Facebook , speakerfile (though not paying means no public profile!) and even the cv sites like Reed are all free as a basic account ( though in Reed I can’t just add a sharable link to my profile/CV it seems) . I figure that my activity on them and my willingness to share and engage is payment enough, after all that is the main business model. Being places online, lots of them, engaging in activity and experimenting with how that works all adds to my base of knowledge to share with people, and lets people also know who I am and what I do as a whole. This seems much more relevant than a single page CV, though I have that too!

So we shall see if that yields anything. It is actually easier to advertise as a TV presenter in Tech and games, or any other subject as it is an easily identifiable role. It is less easy to point out that much of what I do is production and research too to create the items. General TV presenting can be turn up and read the scripts and provide some pazazz and personality. I can do that too, as I like talking and enthusing.

As for the other stuff…. building, sharing, writing, exploring and helping are a very flexible “product” but a little harder to pin down, but as that is who I am am and what this business is “Taking a bite out of technology so you don’t have to” that’s how it has to be 🙂 I don’t think I will be taking out a Facebook advert to prop up the sure price just yet 🙂

I was described way back as a gun for hire, that makes it sound very simple doesn’t it!

Update – In a weird quirk of serendipity it seems I was writing this post as a lot of people I follow on Twitter are at The world employment conference 2012 check out the hashtag #ceitt2012, I guess that’s another conference I should have gone to speak at!

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