Restaurants Vs Home Cooking, Distributed Vs Local

I have been wrangling with explaining how a business or idea can be spread across user generated content platforms with as much impact as attempting to create a platform of your own.
The social and technology landscape that surrounds us right now has fundamentally shifted opportunities for people to get things done. If you want to do something there probably is a place, space, server or service where you can experiment with your idea without the need to invest huge sums of money and hours of effort in getting the entire full featured gizmo up and running.
Businesses that suggest they are going to inject themselves into the places where people already are, in particular in online activities are often viewed as a little odd. It is part of the reason people get confused by virtual worlds like Second Life. There is the business of Linden Lab in creating the tools, running the servers etc. However there is also the creativity of the residents and users of the places in that world. Those people are able to experiment with ideas of how to interact in a virtual environment without having to build an entire one. Likewise people who want to experiment with how to build one and run one can now also do that due to the open source Opensim.
That is not to say there are not huge rewards for those platforms and middleware providers that make it easy for everyone to do the thing that they want, but presence in another place makes a great deal of sense. If your core business is story telling why should you need to bother about how a light shading technique is coded in a 3d engine.
I think we have always had this concept, but for some reason its got lost in attempting to compartmentalise business ideas. If you are a RL shopkeeper you do not tend to build the shop and the street it is in.
Baby squid
The exciting thing is that both concepts can co-exist. Just as restaurants and people cooking at home are really the same thing, but just there for different levels and quality of experience.
So thinking about explaining a truly web distributed experience over user generated content platforms on the web is more like considering cookbooks and utensils for the home market, spread in lots of different places, used in lots of different ways as opposed to the very focused, very local experience of a restaurant.

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