Sports communities in Second Life – A new satellite dish?

With all my comments on needing to engage with virtual worlds and the olympics and the work I have done up to now with online sports representations is it really great to find an exemplar of a community driven collect of sports enthusiasts.
One great example is the Global Online Hockey Association
Hockey SL Style
In particular it is worth taking a look a Treet.Tv coverage of a live event held there on Jan 10th
Now there is a lot of passion and effort, plus community participation that goes into this, but when you think of the global budgets of the advertiser and sponsors of world sporting events this really is not very expensive! The same applied to Wimbledon in SL, which in reality I paid for the land and a few of us volunteered our time to build.
It is the fact that people with an interest and a passion can get an awful lot done themselves. However think about how all this could be made even better with just a little attention from an interested party.
For sports social media and virtual worlds need to enagage, for virtual worlds what could be more mainstream an example than sports? Much of the take up of Satellite TV in the UK was driven by people wanting to watch soccer.
Can virtual worlds and online interaction be the new Satellite dish?

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