Layar reaches the iphone – AR for everyone?

You can tell I have a 3GS in my hands now, a few more hands on tests of apps. I had been waiting until the Augmented Reality service linkages were unleashed. Today it got even better with the Layar the AR browser appearing for download. It works really well, with either simple searches of google showing up in your heads up display as you pan your iphone (or Android phone) around.
The key is of course the layers. Different providers providing different sets of data, from twitter to flickr and even wikipedia.
It is so simple and stunningly effective.
Even better though (and this saves me a job having to do it) is that they are going from static pins and icons to animated 3d objects placed in AR space in November
Now surely this is where we get a to define the objects in relative space and store them in opensim as the source for the layer. I am thinking in particular of things like mirror world builds being able to easily be mapped to physical space. Tagging real world places so people can visit them in the mirror world and vice versa.
Even the elements of slight more obscure things, think of some very good blended real and virtual world applications (the list of which in my head deserves its own post very soon).
plane
Easy, free, relatively accessible with a popular device set. I think Layar has just set themselves up as the the AR equivalent of Second Life on virtual worlds, or Google in search.

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