James Cameron – Avatar Augmented Reality

It has been intriguing to see and hear various bits and pieces about James Cameron’s Avatar project over the past few years. It has been kept pretty much under wraps. At the virtual worlds conference way back in September 2008 we heard the keynote conversation from John Landau with Corey Bridges of Multiverse which alluded to the role of multiverse in the project. Cameron and Landau being on the advisory board of Multiverse, though we know little more than that.
However these videos are appearing on youtube of an Augmented Reality component to the merchandising.
It also looks like markers on the card are used as buttons to cause actions when they are covered from view by a finger pressing them. Its very impressive I think you will agree.

This is of course just the beginning of a massive hype machine, but as it is Cameron I think we can all be pretty confident this will be an awesome cross platform experience.

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