Monthly Archives: November 2009


Blink and you miss the future of sports broadcasting.

On the last Formula 1 race of the season (well done Jenson Button for becoming world champ the race before) not only was the coverage by the BBC brilliant, if nothing else for the fact that we had no adverts destroying the action and we had the return of “the Chain” as a them tune, but there was a little hint at the future of sports broadcasting.
This example may have come from the F1 company feed, or been part of the upgrade in racing brought by the Abu Dhabi circuit but it was the sort of thing we need to see more of.
The live video (replay) was blended into a rendered 3d model so that camera angles and analysis could be made after the event.

This is of course a little after the event and probably done manually in the tv suite, but as we did with Wimbledon and Second Life way back it is possible to rebuild live elements from data and allow viewers their own perspective on the action.
I hope the Olympics 2012 people were watching!