There is some cool content for G.I. Joe the movie appearing on PS3 home. A set of clothing parts in the threads store. This is great as I can now cover my face, in protest at not being able to have green hair for some still inexplicable reason.
It was great to see the G.I. Joe clothes spread through home in various combinations. Here I am a mix of white ninja, black ninja and wearing Star Trek original series trousers. An interesting combination.

Whilst I was on I noticed a new promo space for a game called Fat Princess. It was a cartoon themed environment with lots of statues matching the game. Interestingly it had a little mini treasure hunt Xi style. In the environment (whilst still populated with other users) you are able to hunt cake hidden in little bird cages and answer eight questions on the game. This is not state of the art gaming, but I did feel the need to answer. It is also interesting as your view of the space is actually different to that of others. i.e. you wont see the cake unless you are personally on the quest, on completing the quest the princess changes into the larger version of the princess. This is a reward, but for the individual player. Everyone else will be seeing you as an avatar in world, but the princess will be the regular princess.

This concept can be tricky for people lost in the concept of a unified world. There is no reason to not see a completely different representation of a world to every other user of that world. Of course there is then the question of what it is you are all there at the same time for in the first place.
One other twist was that completing the quest, bothering to engage with the advert in effect, gives you a virtual object. In this case the royal throne to place in your own apartment.

So here I am, in my lightly decorated apartment (without the ability to upload my own pictures and videos as I live in Europe and SCEE cant seem to get round UGC legal issues), wearing my G.I. Joe cool costume (that doubles as a protest for no green hair) sitting in my Fat Princess virtual throne that I won by walking around an immersive advert with lots of other people (mostly all wearing G.I. Joe clothes).

Its a bizzare mash of brands, advertising concepts and customer engagement. Oh, its fun too 🙂
A big shout out to Annie Ok for the showing the way with the G.I. Joe kit, previously doing Star Trek, Watchmen amongst others and also the Transformers Augmented Reality ( A film I only just got to see last week, but I loved it)