Life at the Feeding Edge

This is a fantastic video talk from Jesse Schell on the future of points, achievements and emergent game play. What happens when designers get hold of the merge of real and gaming life. I like this a lot as it fits very well with the sorts of things I am doing with a project at [...]

I have been wrangling with explaining how a business or idea can be spread across user generated content platforms with as much impact as attempting to create a platform of your own.
The social and technology landscape that surrounds us right now has fundamentally shifted opportunities for people to get things done. If you want to [...]

I have often been a bit annoyed by PS3 home that I did not feel comfortable with my avatar. I had a few custom clothes that were fun, but the lack of green hair just grated.
Now though with the release of the game AvP (which I have on my Xbox) some limited edition content has [...]

We have always (as land owners) had the ability to set video parcels in Second Life. This has of course been a bit of a pain with only one video stream, or web page display allowed per parcel. Now we have new media sharing abilities. This has already been implemented in some of the other [...]

Way back in the dim distant past I spent a lot of time with Java as a language. It was the up and coming write once run anywhere new kid on the block. The trouble was we had to deal with client side applets and the delivery of those to places was getting to be [...]

With all my comments on needing to engage with virtual worlds and the olympics and the work I have done up to now with online sports representations is it really great to find an exemplar of a community driven collect of sports enthusiasts.
One great example is the Global Online Hockey Association

In particular it is worth [...]

I have seen this quote by Plato flying around a lot recently. It is particularly apt and correct when trying to help people come to terms with the benefit of gameplay in all fields.
“You can discover more about a person in an hour of play than in a year of conversation.”

Now bear in mind we [...]

In a report just published by EngageExpo on the future of virtual goods there is an interesting comment by Tom Hale the Chief Product Officer at Linden Lab (Of Second Life fame) that says.
“Continue to see large brands experiment with engagement based investment to maximize exposure during zeitgeist events, for example the Olympics.”

Now I am [...]

This whole Disney/muppets campaign for a volunteer workforce is really interesting rich web design with user created/personalized elements. Take a look at the main experience at the end of this short video.
The viral nature of how to get people to share with one another (as I am here) is also very interesting. There have been [...]

Merry Christmas to everyone from Feeding Edge and epredator (one and the same thing at the moment )
It has been an amazing year and I have to say a great big thankyou for all your support. To all the people I have worked with, and for, advising, building, directing in whatever capacity. To all [...]