Life at the Feeding Edge

Merry Christmas to everyone from Feeding Edge and epredator (one and the same thing at the moment )
It has been an amazing year and I have to say a great big thankyou for all your support. To all the people I have worked with, and for, advising, building, directing in whatever capacity. To all [...]

I have been listening and nodding away in agreement at Chris Anderson’s Free and reading Don Tapscott’s position on Digital Britain. In particular it was interesting to hear the history of the music industry and how is has shifted since the 1930’s. Each step challenged by the incumbent powerhouse, though the industry flourishing and growing [...]

As I blogged on epredator.com I am very much looking forward to the driving fest that is Forza Motorsport 3 (Xbox 360) this month. However I was just struck by how interesting and experimental some of the marketing in and around the game is. Forza is not just about driving but about the cars as [...]

This week I had the pleasure of driving to the NEC in birmingham and presenting the a body of people attending the Events UK trade show. The presentation was quite last minute, I was offered the chance to fill in for Linden Lab/Second Life.
The show came in two parts. The first was presenting at the [...]

I was chatting today to Andy Burns a longstanding friend and former colleague (wimbledon and interactive media centre etc.) about his recent project. He has been doing a huge amount of work with Faberge and their new rebranded website.

I found what had been done intriguing and also very related to the evolution of the web [...]

I have been experimenting with many avatar creation sites recently for some projects. I have two experiments I usually try, one is the predator themed version. This usually tests the creative flexibility of a system, with a mask or mandibles messing up most systems.
The other is some green (preferably spikey) haired version thats a caricature [...]

Codemasters Colin McRae Dirt 2 on the Xbox 360
I was taking a look at the latest incarnation of off road console gaming. Codemasters Colin McRae Dirt 2 on the Xbox 360. The previous Dirt game was brilliant and it looks like this is going the right way too. The demo is even packaged with voice [...]

I just popped into Home after my usual update post holiday to catch up with things.
The new EA Sports hub is looking very good. Various sports starting to be represented around a single atrium but not just rooms and shops, the golf shop extends off as a golf course.
The posters come alive with loaded content [...]

I am off on holiday with family and friends in Lanzarote at the moment. Of course it is not a simple case of turning off the computer and leaving home. Having a fledgling business and wanting to know what is going on in the world and keep a finger on the pulse means that I [...]

I have obviously been out and about making the most of Feeding Edge as my new company. It is something some people have asked me why I did not just go and get another job elsewhere. Well its this sort of placement such as Metanomics gave me, that shows why I had to try and [...]