branding « Life at the Feeding Edge

Nokia Lumia – Massive 3d projection

The launch of the new Nokia phone in a fight back against all the iphone/droids etc hit London with this very impressive and massive 3d projection on Millbank Towers in london. Which presumably has the right aspect ratio as a building to show the smartphone in a good light.

This on building projection is getting really popular [...]

He has done it again! Telepresence this time

This guy Johnny Chung Lee, now “rapid evaluator” at Google, is amazing and I love how he approaches things. Way back he did the wiimote hacks that made 3d motion control out of wearing the sensor bar and keeping the wiimotes steady. As Feeding Edge’s tag line is “Taking a bite out of technology so you [...]

A lot of places to talk.

Very often there seems to be an assumption that we all live, talk or work in one place online and offline. That is of course not true. All these places whether text, image or virtual worlds are collection of places and venues that suit certain people at certain times. The brilliant infographic has just surfaced showing [...]

Things I have tried since Develop – Danger, Toys and Zombies

As everyone always says “I don’t have time for x,y,z”. However when it comes to games, virtual worlds, emerging trends and technology I find I have to interact with things and try them out in order to put them in context. Some of the things were just sitting there in some queue, hijacked by other pieces [...]

Living in a social Blur – AAA games heading the right way

I usually dive straight into car and driving games as they are possibly my favourite type and style of game. Somewhere in the Red Dead Redemption and holiday interruptions I missed getting Blur
. That is now rectified, and in no small part thanks to Jay “Springwatch” Dykes (also Wimbledon behind the scenes) for having reminded me [...]

Merry Christmas and Happy Holidays one and all

Merry Christmas to everyone from Feeding Edge and epredator (one and the same thing at the moment )
It has been an amazing year and I have to say a great big thankyou for all your support. To all the people I have worked with, and for, advising, building, directing in whatever capacity. To all the [...]

Digital Britain – Let free happen?

I have been listening and nodding away in agreement at Chris Anderson’s Free and reading Don Tapscott’s position on Digital Britain. In particular it was interesting to hear the history of the music industry and how is has shifted since the 1930′s. Each step challenged by the incumbent powerhouse, though the industry flourishing and growing despite [...]

Virtual goods for marketing engagement

As I blogged on epredator.com I am very much looking forward to the driving fest that is Forza Motorsport 3 (Xbox 360) this month. However I was just struck by how interesting and experimental some of the marketing in and around the game is. Forza is not just about driving but about the cars as content. [...]

Explaining Second Life inside and out

This week I had the pleasure of driving to the NEC in birmingham and presenting the a body of people attending the Events UK trade show. The presentation was quite last minute, I was offered the chance to fill in for Linden Lab/Second Life.
The show came in two parts. The first was presenting at the NEC [...]

Luxurious Faberge pushing the boundaries of web selling, here comes the turtles.

I was chatting today to Andy Burns a longstanding friend and former colleague (wimbledon and interactive media centre etc.) about his recent project. He has been doing a huge amount of work with Faberge and their new rebranded website.

I found what had been done intriguing and also very related to the evolution of the web and [...]

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