Promoting a product – Reconfigure

It is only a few days since Reconfigure went live on the Amazon store. I need to apologise for the single minded promoting of this 2 month project. It has been a both nerve wracking and exciting time. I have spent many years promoting other peoples ideas, getting buy in and passionate about what they have produced. Now I have to do that for my own product. From a standing start, not having written like this before it is an intriguing position to be in. I believe I have some social capital across social media and the tech industry, but it will be the sales figures that tell me that or now. The Book is only £1.99 so I hope friends, family and followers just support it with a purchase to help the sales rank. A good ales rank draws other people to the book.

However to promote it properly I have done the following.
1. Share the fact it was happening. This was form the outset, helping me through the writing and editing process with people retweeting or asking me about the book.
2. A URL for Reconfigurebook.co.uk. This links to a page on Feeding Edge but it acts as a central point for sharing the book before it was live on Amazon.
3. A Facebook page for the book too. It is replication but some people share those things and not blog posts or tweets. You have to try and be everywhere.
4. When it went live tweeting the link and pinning that to my profile
5. Instagram post of the front cover and the URL
6. Creating profiles on Author central in the US and the UK I now have amazon.com/author/epredator
7. Author central suggested creating a video. So I did, and also then put that on youtube. A bit of editing and bit more information and background to the whole project is in this mini advert.

8. Linkedin. Sharing there too. Adding it to the publications I have listed
9. Pinging a few people privately. I did not want to spam everyone, but just a few hello’s to some nice people who might like the book, or like the fact I have done the book and share a bit wider.
10. Empire Avenue, I created a little mission for people to click through
11. With the video uploaded to Facebook is can be linked to an action, just as there ar links in the youtube version to the site or to amazon
12. Make a print copy of the book. This is in process at the moment. CreateSpace is part of Amazon and helps you put together the different layout and parts for a print on demand. I will have to see how that goes as it was not in the original plan. It might be nice to have a few copies.
13. What next? Well if the social network and everyone out there helps the sales figures this may not need much more, it may tip. However, next would be the costly options of advertising. Where and how and with which service I have yet to work out. I can see direct sales figures so have a good idea of how many people have been good enough to support this for me, not and hopefully with some more sales over the coming weeks.
14. Write another one. It seems having more than one book or a series can attract more people to what you are doing. As with all these things it can be a case of ‘yeah so what you wrote a book’ 🙂
15. Get positive reviews. These are important. It has already started but more would be lovely.
Update 28/10/2015
16. I realised I had not actually advertised on Amazon. It makes sense to be there after all. So I just did started an ad run there too.

I am going to explore and keep an open mind. The story is out there, it feels like I am at the end of my own box set series and now I am looking for the next thing. I did not go down the agent route as I wanted to see and experience this part. Doing everything form start to finish using the tools available to me. I did some unusual twists in that path. e.g. the swirls on the cover are actually effects in Unity with a planetary plugin. I created the layout and background, removed some parts added others and snapped the 3d view into 2d. It forms a backdrop for the cube, which was also Unity3d. It fits with the story in a nice meta way too.

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