Physical to Digital with LEGO – Life of George

There is a definite theme of physical toy and game interaction emerging. An interesting one that appeared recently is LEGO Life of George. This comes with a build platform for LEGO bricks and a app that is used to identify your creations through the camera, which in turn unlocks new things in the app.
The video is pretty self explanatory πŸ™‚

There is of course a website and a facebook page to like
I like the 8 bit nature of the LEGO. It reminds me of those days in the 80’s with graph paper working out sprites for the C64. The 8 bit style is certainly en vogue with Minecraft taking a similar block approach to graphics and many apps such as Tiny Tower and Game Dev Story using pixel art in the same way. It is also very Little Computer People (if you remember that πŸ™‚ )
I like that George is a software engineer. A fellow g33k but with lots of interests outside his cubicle.
The tone of the site is also self deferential as the lead paragraph indicates “I am George …and this is the game of my life. It uses an awesome LEGO Brick capture technology that turns your iPhone/iPod into a revolutionizing new experience, giving you hours of building fun with endless possibilities (marketing told me to put that in).”
This will of course be the start of a greater interaction between the physical and the virtual world. Whilst this is pattern matching and creating relations to visual tags it will not be long before we can scan in something we have built with LEGO in 3D and drop it into a virtual environment.
The lines are blurring, and that is good πŸ™‚

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