Raph’s gamification of everything, Homo Interneticus and the Octupus

I was catching up on some blogs before jumping on a train and heading to London to discuss one of my major threads of work at the moment which could be described of gamification of a particular genre of interaction. Up on the feed reader pop’s Raph’s gamification of everything post. Its always hard to ignore serendipity when its been so vital to me over the years.
I am not going to repeat what Raph said, go and read it, but he makes a very good points that whatever your objections to the gamification of certain services, however industries, governments, leaders are using basic human psychology, paired with the communication the web gives us, this sort of interaction is not going to go away and we need to take a balanced view.
If you have ever got a buzz from receiving a level up in a game, or a promotion level at work, or a prize at a competition or a complement well meant then you already know of the impact of recognition.
Computer mediated experiences allow very quickly for new achievements to be generated for a never ending set of levels and trophies to be created. If you map that to a promotion structure in your average corporate, those events are few and far between and unable to be restructured due to legacy promotions of others. It is fairly easy though for World of Warcraft to introduce another 10 levels on top of the uber level of 70, or for Pet Society to introduce yet more rainbow poo.
Of course, as Raph points out, when these reward structures are applied to things such as parenting, politics, product use who is it who decides the structure and what are their motivations.
“There are plenty of valid concerns to be had here. But it’s not going to go away. Instead, we need to be thinking about what our accommodation is with these technologies and approaches. Almost all of this arises simply out of better knowledge of ourselves and our psychology paired with improvements in communications technology. And that is not a new problem — it’s an old one.”
“the concerns that arise from gameifying the world apply in larger measure to non-games.”
The last part of the BBC Virtual Revolution programme looked at Homo Interneticus. How we are evolving and changin the way we enagage with information and with one another. There are of course concerns to be raised but there is also the potential that we are in fact now interacting in ways that suit how our brains work, in an associative fashion rather than in a way that has been restricted by some of the ways we could interact with information before. (I took the web behaviour test BTW and came up as a Web Octopus)
It was interesting in the programme to hear Susan Greenfield refer to the dangers of online interaction for our brains. Here premise being that there are no consequences to our interactions online, because if you break something in the real world its broken, break it online and it doesn’t exist. That is of course missing quite a lot. There clearly are consequences to your online interactions. True if you play a game with respawning on, you die, you are back again. That though is like playing hide and seek as a child. You are found, you go hide again. However when you interaction is with people and their things online you have the ability to enhance or reduce the quality of the relationship with them just as much as sitting around at dinner. It is true if you understanding of physics comes solely from a simulation of physics you may be surprised at the real world results, but equally you may learn more about physics by being able to play with and experience forces that would be impossible/really hard in real life.

I did really like the video Raph posted from Stargate studios on video compositing and not believing everything we see. It’s come a long way from a bit of film projected behind an actor. Though I do find some of the street scene changes in this as a little odd. Why not just leave it as it was? Which I guess comes back to the point. Who makes the changes and why.

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