This whole Disney/muppets campaign for a volunteer workforce is really interesting rich web design with user created/personalized elements. Take a look at the main experience at the end of this short video.
The viral nature of how to get people to share with one another (as I am here) is also very interesting. There have been some similar pieces of technology most notably the BBC’s psychoville which I have to admit I was caught out with whilst on holiday in May by that pesky Roo 🙂
BTW, in case you are not familiar with UK slang its became quite common to call someone a muppet if they were a bit inept. Just watch Lock Stock and two smoking Barrels.
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