Immersive video live in 360 degrees

A long while back we had 360 degree panoramic webcams that let people direct what they see. Now we of course have google street views of the world, but I was impressed with this 360 video that you can drag around of NYC

According to this article live versions of Immersive Media’s technology is being used for an on demand music service.
Of course once you have live 360 video coverage you can still instrument that display and provide virtual augmented reality over the top, which is an interesting twist I think.

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