Art, U2inSL and experiences in Second Life

My feeds today led me to look at a brilliant YouTube video that is over on New World Notes called Impressions by Willow Caldera. This video is wonderfully shot and shows a the very creative and expressive side of Second Life. It acts as a reminder (probably to those of us who preach about “business use” or who are starting to finally grok it all that there is much much more to all this than a bit of powerpoint and some business dressed avatars. I would recommend popping over to NWN and taking a look.
In following the links I saw this video too on the same channel about the U2inSL Warchild benefit gig.

U2 are back in the news again for using Youtube themselves (as opposed to this U2inSL who are a tribute act). However I still always manage to get U2inSL into any explanation of what this is all about.
There are several reasons for this.
1. Most people know who U2 are they are both part of the establishment and known innovators.
2. People listen to music all the time on the Radio, Ipods etc.
3. Bono is particularly known for charity work too.
Each of those have a way to reach people who don’t yet understand why we are all harping on about virtual worlds. Love or hate U2 it acts as personal conversation rather than a business one.
What happens at the concerts (as you can see from the video) is effectively a tribute act puppet show/impersonation. Yet it also has a crowd of people willing to watch listen and feel part of it. They are all passionate U2 fans, and they have gathered together to raise some real money for charity by collectively listening to their favourite tunes together.
Underlying all that we of course end up with copyright and image rights conversations, but in the case of U2inSL this really is a passionate fan base enjoying feel connected rather than someone making fake gucci bags for a quick buck.
As many of us keep pointing out, engaging and supporting these passionate fans whether you are a band, an author, a manufacturer of widgets is the key to the world today. Where those people happen to be and the way they are choosing to interact with one another is where you need to be joining in. Not a huge capital investment, not masses of PR and spin but just good old fashioned human to human conversation. Twitter, SL, Facebook…. whatever comes next, you just have to be there.

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